The action forms part of the strategic brand plan being developed by the cluster’s international working group

The APLF Leather, Materials+ and Fashion Access fair was held in Hong Kong from 12 to 14 March.

APLF is a benchmark international fair and an essential meeting point for the global leather industry, with nine hundred exhibitors from more than forty countries visited by more than 10,000 people.

Organised by APLF Ltd. it is held annually in various international cities, representing the diversity and scope of the entire value chain of the leather industry: tanneries, chemicals, materials, components, footwear, leather goods, furniture, automotive, accessories and all kinds of leather articles.

Founded in 1989, APLF is recognised as one of the most important trade platforms for fashion brands and designers.

Taking part as exhibitors in this APLF Hong Kong 2025 edition were the following Leather Cluster Barcelona member companies: Colomer 1792, Combalia, Cromogenia Units, Despell, Leather Química, Miret, Quimser and Stahl.

On this occasion, Leather Cluster Barcelona provided image and communication support to its members present at the fair in order to strengthen their international projection.

An advertising support was created to link the members’ relationship with the cluster, bringing together the brands of the members exhibiting at the fair and that of Leather Cluster Barcelona. This identifying element, a Free Standing Lightbox, was placed at the entrance to Hall 3E, where all the leather companies at APLF Hong Kong exhibit.

This initiative strengthens both the individual image of each member company and the collective image of the cluster, achieving mutual benefit. On the one hand, members take advantage of the benefits of the Leather Cluster Barcelona umbrella brand and, on the other, the cluster gains visibility and international projection.

This action forms part of the strategic brand plan being developed by the cluster’s international working group, made up of the Leather Cluster Barcelona member companies Miret, Colomer 1792, Splenda, Despell and Combalia.

This marketing action at the APLF fair in Hong Kong has the support of ACCIÓ, the public agency for the competitiveness of Catalan companies attached to the Ministry of Business and Labour of the Generalitat de Catalunya, within the framework of the action plans of cluster development agents.

Leather Cluster Barcelona is a competitive cooperation environment for promoting cross-cutting, transformative strategic projects with the aim of driving forward the ecosystem of the Catalan leather sector within the framework of Shared Value policies. The cluster is an accredited body within the Catalonia Clusters programme and has the support of Acció.